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A Comparative Analysis of Four Chanel Advertisements
Contributor(s): Hviid, Marlene (Author), Lerhard Jakobsen, Britt (Author)

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 ISBN: 3844320342     ISBN-13: 9783844320343
Publisher: LAP Lambert Academic Publishing
OUR PRICE: $50.27  

Binding Type: Paperback
Published: March 2011
Qty:
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
Physical Information: 0.15" H x 6" W x 9" L (0.23 lbs) 64 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel's branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel's branding and accounts for which group of segmentation the Chanel customers belong to.
 
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