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Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
Contributor(s): Shaw, Jeffrey (Author)

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 ISBN: 0999518704     ISBN-13: 9780999518700
Publisher: Jeffrey Shaw LLC
Retail: $18.95OUR PRICE: $13.83  
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Binding Type: Paperback
Published: January 2018
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Additional Information
BISAC Categories:
- Business & Economics | Advertising & Promotion
Physical Information: 0.46" H x 5.98" W x 9.02" L (0.66 lbs) 200 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers?

You learn to speak their secret language.

In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them.

In this book you'll learn:

  • The 5-Step Secret Language Strategy he used to go from being overlooked to being overbooked in less than one year
  • How LINGO as a marketing strategy makes competition almost irrelevant
  • How pricing can attract, not deter, your ideal customer
  • How to develop a brand image that magnetizes your ideal customer and filters out the rest
  • With game-changing insights, practical action steps, and relatable examples, Jeffrey Shaw opens a groundbreaking conversation to make business easier, more profitable, and more positively impactful for any entrepreneur.

Contributor Bio(s): Shaw, Jeffrey: - Jeffrey Shaw has always been an entrepreneur. At the age of 14, barely able to see over the steering wheel, he would use his mother's car to sell eggs door-to-door. Keenly aware of marketing strategies even then, he made his eggs available on Saturdays in anticipation of Sunday morning breakfast. The eggs sold for $1.25 which was a premium price in 1978. Since it wasn't just about the eggs but also the relationship, Jeffrey felt the higher price was justified. He took up photography as a hobby, initially fascinated by the chemical interaction in the darkroom and the ability to bring a latent image to life. By the age of 20, Jeffrey graduated with the top Best Portfolio Award and was selected to speak at graduation as student representative of The Hallmark Institute of Photography. For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of such notables as sports stars Tom Seaver and Pat Riley, news anchor David Bloom, supermodel Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, CBS News, and others. Having been a photographer for so many years, Jeffrey realizes a keen eye isn't just for what one sees, but also for what one senses. To be able to sense the needs of others and trends in business keeps you a step ahead. Jeffrey Shaw, a.k.a. The Lingo Guy, uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Today, Jeffrey is host of the popular business podcast Creative Warriors, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker on the topics of marketing, branding, customer relations, and sales. Jeffrey's first book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, is the culmination of a lifetime of entrepreneurship. Jeffrey is the father of three adult children and resides with his two dogs in Miami Beach, Florida. He claims the dogs are more work than the kids ever were.
 
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