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Competitive Technical Intelligence: A Guide to Design, Analysis, and Action
Contributor(s): Coburn, Mathias M. (Author)

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 ISBN: 0841235155     ISBN-13: 9780841235151
Publisher: American Chemical Society
OUR PRICE: $66.15  

Binding Type: Hardcover
Published: June 1999
* Out of Print *

Annotation: Significant changes in both technology and the marketplace are making it essential for companies to keep a close watch on their competition. Competitive Technical Intelligence, written by a leader in the field, shows how to do this systematically and reliably. The book covers the full range of
issues, from initiating a technical intelligence program and integrating it into a strategic technical plan to setting up strategic alliances with other companies. The methods presented can be applied to a wide range of industries. Although it may sound like industrial espionage, competitive
technical intelligence is really a tool for managing the tremendous amount of information available to the public, and this volume includes extensive advice on how to use diverse information sources efficiently and how to find and evaluate new sources. The book includes numerous examples and a clear
emphasis on basic principles, making it valuable for anyone interested in tracking and analyzing changes in current technology and industrial practices.
Additional Information
BISAC Categories:
- Technology & Engineering | Operations Research
- Business & Economics | Operations Research
- Business & Economics | Marketing - Research
Dewey: 658.514
LCCN: 98-51142
Physical Information: 0.72" H x 6.32" W x 9.33" L (0.92 lbs) 160 pages
Features: Illustrated, Index, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
Significant changes in both technology and the marketplace are making it essential for companies to keep a close watch on their competition. Competitive Technical Intelligence, written by a leader in the field, shows how to do this systematically and reliably. The book covers the full range of
issues, from initiating a technical intelligence program and integrating it into a strategic technical plan to setting up strategic alliances with other companies. The methods presented can be applied to a wide range of industries. Although it may sound like industrial espionage, competitive
technical intelligence is really a tool for managing the tremendous amount of information available to the public, and this volume includes extensive advice on how to use diverse information sources efficiently and how to find and evaluate new sources. The book includes numerous examples and a clear
emphasis on basic principles, making it valuable for anyone interested in tracking and analyzing changes in current technology and industrial practices.
 
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