Value Proposition Design: How to Create Products and Services Customers Want Contributor(s): Osterwalder, Alexander (Author), Pigneur, Yves (Author), Bernarda, Gregory (Author) |
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ISBN: 1118968050 ISBN-13: 9781118968055 Publisher: Wiley
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Paperback - See All Available Formats & Editions Published: October 2014 |
Additional Information |
BISAC Categories: - Business & Economics | Research & Development - Business & Economics | Strategic Planning - Business & Economics | Decision Making & Problem Solving |
Dewey: 658.401 |
Physical Information: 0.7" H x 7.4" W x 9.4" L (1.70 lbs) 320 pages |
Features: Glossary, Illustrated, Index, Price on Product |
Descriptions, Reviews, Etc. |
Publisher Description: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. |
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