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Samsung: The Business Behind the Technology
Contributor(s): Senker, Cath (Author)

ISBN: 1512405914 ISBN-13: 9781512405910
Publisher: Lerner Publications (Tm)

OUR PRICE: $25.32

Binding Type: Library Binding - See All Available Formats & Editions
Published: January 2016
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Additional Information

BISAC Categories:
- Juvenile Nonfiction | Business & Economics
- Juvenile Nonfiction | Technology - Electricity & Electronics

Dewey: 338.76

LCCN: 2015033984

Age Level: 9-12

Grade Level: 4-7

Lexile Measure: 1150(Not Available)

Series: Big Brands

Physical Information: 0.3" H x 8.9" W x 10.7" L (1.40 lbs) 32 pages

Features: Bibliography, Ikids, Illustrated, Index

Review Citations: Hornbook Guide to Children 07/01/2016 pg. 155 - Below Average, With Minor Flaw

Accelerated Reader Info

Quiz #: 180538
Reading Level: 7.3 Interest Level: Middle Grades Point Value: 1.0

Descriptions, Reviews, Etc.

Publisher Description:

Take a behind-the-scenes look at one of the world's biggest technology companies. See how Samsung grew from a small food export company to the manufacturer of so many must-have gadgets in just fifty years. This book uncovers:

● Some of the key players driving Samsung's meteoric rise.
● How the company consistently stays on the cutting edge of technological innovation.
● The marketing and public relations strategies that have built Samsung into the powerful brand it is today.

From Samsung's battle with Sony to what the future could hold for this tech leader, this book documents Samsung's amazing growth, as well as developments in the technology industry as a whole.

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