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The Royal Mail Guide to Direct Mail for Small Businesses
Contributor(s): Thomas, Brian (Author), Unknown, Author (Author)

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ISBN: 0750627476     ISBN-13: 9780750627474
Publisher: Butterworth-Heinemann
OUR PRICE: $30.35  

Binding Type: Paperback
Published: June 1997
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks

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Additional Information
BISAC Categories:
- Business & Economics | Marketing - Multilevel
- Business & Economics | Exports & Imports
Dewey: 658.84
LCCN: 97212850
Series: Cima Professional Handbook Series
Physical Information: 224 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign.

The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an
indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on: - * Identifying your best customers * Reaching potential prospects *
Building your own cost effective mailing lists * Generating more business through effective copywriting * Planning and monitoring your campaign and * Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.

 
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