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A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency
Contributor(s): Conant, Jeff (Author)

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ISBN: 1849350000     ISBN-13: 9781849350006
Publisher: AK Press
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Binding Type: Paperback - See All Available Formats & Editions
Published: August 2010
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Political Science | Political Ideologies - Radicalism
- Political Science | Political Process - Political Advocacy
- History | Latin America - Mexico
Dewey: 972.750
LCCN: 2009907356
Physical Information: 1" H x 5.4" W x 7.9" L (1.05 lbs) 384 pages
Themes:
- Cultural Region - Mexican
- Chronological Period - 1990's
- Chronological Period - 21st Century
- Cultural Region - Latin America
Features: Bibliography, Illustrated, Index, Price on Product, Recycled Paper, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:

Part literary criticism, part media analysis, and part marketing handbook, A Poetics of Resistance provides a refreshingly new take on the Zapatistas. While much has been written on the history of the Zapatista insurgency and on the communiqu s of Subcomandante Marcos, very little has been said about Zapatismo: the ideologies, organizing methodologies, and communications strategies of the movement. The appeal of the Zapatistas, and their survival, has as much to do with their goals as with the compelling and wildly effective language and aesthetics they've used to convey their vision. Weaving together varied elements of poetics and symbolism, Zapatismo has emerged as something entirely new: a resolutely radical public relations campaign for human liberation.

The first "postmodern revolution" presented itself to the world through a complex and evolving web of propaganda, using a wide range of media: the colorful communiqu s of Marcos; the ski masks, uniforms, toy dolls, and other accoutrements of the insurgent or sympathizer; and murals, songs, and other popular cultural forms. Employing persuasive publicity, myths, and symbols, the Zapatistas both communicated their message and developed a clear aesthetic that could contain many messages at once and self-replicate on a global scale. Jeff Conant offers an engaging and innovative tool for organizers and educators to understand how the Zapatistas' strategy works, and to continue developing and refining their effective messages of participatory, bottom-up revolution.

Jeff Conant is a writer and activist in the San Francisco Bay Area and the author of A Community Guide to Environmental Health.

 
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