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Beyond Advertising: Creating Value Through All Customer Touchpoints
Contributor(s): Wind (Author), Hays, Catharine Findiesen (Author), Saltus, Karen (Read by)

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 ISBN:     ISBN-13: 9798200600403
Publisher: Gildan Media Corporation
Retail: $29.98OUR PRICE: $21.89  
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Binding Type: Compact Disc - See All Available Formats & Editions
Published: May 2017
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Customer Relations
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing - General
Dewey: 659.1
 
Descriptions, Reviews, Etc.
Publisher Description:
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touch points Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points
 
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