| Generating Buy-In: Mastering the Language of Leadership Contributor(s): Walton, Mark S. (Author), Menasche, Steven (Read by) |
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ISBN: ISBN-13: 9798200600298 Publisher: Gildan Media Corporation
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: MP3 CD - See All Available Formats & Editions Published: May 2017 |
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| Additional Information |
| BISAC Categories: - Business & Economics | Leadership - Business & Economics | Business Communication - General - Business & Economics | Management - General |
| Dewey: 658.45 |
| Age Level: 18-NA |
| Grade Level: 13-NA |
| Descriptions, Reviews, Etc. |
| Publisher Description: The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a big picture that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world! |
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