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Artificial Intelligence Predicts Consumer Behavior Tool?
Contributor(s): Lok, Johnny Ch (Author)

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 ISBN: 1723983004     ISBN-13: 9781723983009
Publisher: Independently Published
OUR PRICE: $135.00  

Binding Type: Paperback - See All Available Formats & Editions
Published: September 2018
* Out of Print *
Additional Information
BISAC Categories:
- Juvenile Nonfiction | Readers - Chapter Books
Physical Information: 1.49" H x 7.99" W x 10" L (3.44 lbs) 574 pages
 
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Publisher Description:
AI predicts England wine bar different segmentation drinker behavior1.Critically evaluate the bases that bars may use to segment their markets.(AI) can help the England win bar to gather data concerns different win drinking segment consumer drinking wine taste choices, then it can predict what countries people will prefer to choose to drink the kind of wine taste in order to choose the preferable kinds of taste wine to satisfy different countries' wine drinkers.The United Kingdom bars market is a mass marketing, it means a strategy that presumes these is one undifferentiated market and that the bars wine drinking service provision will appeal to all consumers in that similar bar market. Marketing matching strategy divides segmentation, it means act of dissecting the marketplace into submarkets ( segments) that require different marketing mixes, then targeting, it is the process of reviewing market segments and deciding which one(s) to pursue finally positioning, it needs to establish a differentiating image for a product or service in relation to its competition. segmentation variables may divide geographic, demographic, psychographic and behavioral variables.In general, marketers may use a single variable or two or more variables. Geographic segmentation is based on the location of the target market, people living in the same area have similar needs that differ from living in other areas, climate, population, taste and micromarketing. Demographic segmentation is based on factors, such as age, gender, marital status, income, occupation, education, ethnicity. Psychographic segmentation is based on lifestyle and personality characteristics. Behavioral segmentation is based on attitudes toward or reactions to a product/service and to its promotional appeals, usage rate, benefits sought from a product/ a service and loyalty to a brand or a store.There are three basic market targeting strategies, such as undifferentiated, differentiated and concentration. Undifferentiated strategy ignores differences between groups within a market and offers a single market mix to the entire market and it works when a product/service is new to the market and there is minimal or no competition. Differentiated strategy means targeting two or more segments with different marketing mixes for each, concentration strategy focuses on one sub-market. Most British towns would had many small bars, all looking fairly similar to each other, with relatively few point of differentiation. Thus, if the UK bars do not use to segment their markets. I believe these UK bars will face much competition between themselves. In general, the market for drinking in pubs was fairly homogenous, comprising mostly male, who went to the pub mainly to drink and only very rarely to eat.Now, UK pubs, clubs and bars continues to be a popular leisure activity in UK and pubs have benefits from a growth in eating out.But, pub operators face challenges, including taxes on alcohol, growing competition from supermarkets for off sales, a smoking bad introduced. Pub operators have had to focus the design of bars on meeting the needs of smaller and smaller market segments. No longer is the pub market dominated by males going out to drink-professional women and families are among many segments and the professional and families segments, who seems dislike loud music or big screen television, who like to drink good quality coffee served more than beer, who like to enjoy bright and airy decorative in bars, who like to drink served to the table rather than queuing at the bar. These may have been design features that were unsought or unwanted by the traditional male heavy drinker segment.
 
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