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Intentional Marketing: A Practical Guide for Librarians
Contributor(s): Ottolenghi, Carol (Author)

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 ISBN: 1538108488     ISBN-13: 9781538108482
Publisher: Rowman & Littlefield Publishers
OUR PRICE: $79.80  

Binding Type: Paperback - See All Available Formats & Editions
Published: October 2018
Qty:

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Additional Information
BISAC Categories:
- Language Arts & Disciplines | Library & Information Science - Administration & Management
Dewey: 021.7
LCCN: 2018010490
Series: Practical Guides for Librarians
Physical Information: 0.4" H x 8.4" W x 10.9" L (1.25 lbs) 188 pages
Features: Bibliography, Index
Review Citations: Library Journal 03/01/2019 pg. 138
 
Descriptions, Reviews, Etc.
Publisher Description:
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes: -Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive -Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom -Ways to identify everyone who affects funding, and how to turn them into stakeholders -Ways to increase staff and stakeholder buy-in -Examples of successful marketing efforts at other libraries -Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use -Model feedback and assessment forms This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.
 
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