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Media Literacy
Contributor(s): Potter, W. James (Author)

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 ISBN: 1506366287     ISBN-13: 9781506366289
Publisher: Sage Publications, Inc
OUR PRICE: $89.25  

Binding Type: Paperback - See All Available Formats & Editions
Published: January 2019
* Out of Print *
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Social Science | Media Studies
Dewey: 302.230
LCCN: 2018040336
Physical Information: 0.8" H x 7.4" W x 9.1" L (1.80 lbs) 544 pages
Features: Bibliography, Glossary, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
Media Literacy teaches readers how to navigate through the overwhelming flood of information found in today's media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help readers understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy.

Contributor Bio(s): Potter, W. James: -

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).


 
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