Power Search
Low Price Guarantee
We Take School POs
The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business Revised, Expand Edition
Contributor(s): Von Furstenberg, Diane (Foreword by), Gehlhar, Mary (Author)

View larger image

 ISBN: 1427797102     ISBN-13: 9781427797100
Publisher: Kaplan Publishing
OUR PRICE: $21.24  

Binding Type: Paperback
Published: July 2008
* Out of Print *

Annotation: The author, an industry authority and consultant to hundreds of designers, gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer.
Additional Information
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Careers - General
- Business & Economics | Industries - Fashion & Textile Industry
Dewey: 746.920
LCCN: 2008300593
Physical Information: 0.63" H x 7.32" W x 8.9" L (1.12 lbs) 286 pages
Features: Bibliography, Illustrated, Index, Price on Product, Price on Product - Canadian, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
The national retail apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. "The Fashion Designer Survival Guide" is a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality.

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers (including newcomers Alicia Bell, Keanan Duffty, and Milly), gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. "The Fashion Designer Survival Guide" provides the necessary tools to get a fashion line or label up and moving on the right track, including: -Start-up costs and financing -Legal issues -Business plans -Public relations and sales -Marketing and manufacturing -Distribution-trade, trunk, and runway shows

This book also provides case studies from independent designers at different stages of their careers, including tough letdowns and exciting successes. Young designers weigh-in on topics important to them when they were starting out, while several top name designers offer personal perspectives on a single question, providing a window to their world and a variety of answers.

Designers are bursting with creativity but often fall flat going into business as an independent. "The Fashion Designer Survival Guide" provides designers with the one thing design school didn't-intelligent and successful business practices.

 
Customer ReviewsSubmit your own review
 
To tell a friend about this book, you must Sign In First!