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Advertising as Multilingual Communication 2005 Edition
Contributor(s): Kelly-Holmes, H. (Author)

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 ISBN: 1403917256     ISBN-13: 9781403917256
Publisher: Palgrave MacMillan
OUR PRICE: $52.24  

Binding Type: Hardcover - See All Available Formats & Editions
Published: November 2004
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Annotation: Advertising has traditionally communicated messages with strong local and national identities to consumers. Increasingly, though, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new "multilingual" features. The author explores the role of advertising language in this new globalized environment from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Linguistics - Sociolinguistics
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing - General
Dewey: 659.104
LCCN: 2004054891
Physical Information: 0.36" H x 6.58" W x 8.58" L (0.87 lbs) 206 pages
Features: Bibliography, Dust Cover, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
 
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