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From an Idea to Nike: How Marketing Made Nike a Global Success
Contributor(s): Sichol, Lowey Bundy (Author), Jennings, C. S. (Illustrator)

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ISBN: 1328453634 ISBN-13: 9781328453631
Publisher: Clarion Books

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Binding Type: Paperback - See All Available Formats & Editions
Published: February 2019
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Additional Information

BISAC Categories:
- Juvenile Nonfiction | Business & Economics
- Juvenile Nonfiction | Clothing & Dress
- Juvenile Nonfiction | Sports & Recreation - Track & Field

Dewey: 338.768

LCCN: 2018032035

Age Level: 10-12

Grade Level: 5-7

Lexile Measure: 1110(Not Available)

Series: From an Idea to

Physical Information: 0.4" H x 5.2" W x 7.4" L (0.35 lbs) 128 pages

Themes:
- Chronological Period - 1950-1999
- Chronological Period - 21st Century
- Topical - Boy's Interest
- Topical - Girl's Interest

Features: Bibliography, Ikids, Illustrated, Price on Product, Table of Contents

Review Citations: Booklist 03/01/2019 pg. 49

Descriptions, Reviews, Etc.

Publisher Description:
From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

Find out where the name Nike came from and how the famous swoosh became the signature logo.
Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan )
Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond

Contributor Bio(s): Sichol, Lowey Bundy: - Lowey Bundy Sichol is the author and creator of From an Idea to..., the world's first business biographies for kids. She is also the founder and principal of Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been published by Pearson and are read by business school students all over the world.

?With over 20 years combined experience in marketing, brand management, and writing, Lowey is the force behind the From an Idea to..., a movement that introduces business and entrepreneurship to children.

Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women's rugby. When she's not writing, you can find her throwing a ball, shooting hoops, or along the shores of Lake Michigan with her husband, three children, and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com.

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