Power Search
Low Price Guarantee
We Take School POs
Principles of Pharmaceutical Marketing
Contributor(s): Smith, Mickey C. (Author)

View larger image

 ISBN: 0866569359     ISBN-13: 9780866569354
Publisher: Routledge
OUR PRICE: $54.59  

Binding Type: Hardcover - See All Available Formats & Editions
Published: December 1988
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Medical | Pharmacy
- Medical | Pharmacology
- Business & Economics
Dewey: 615
Physical Information: 544 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant "real world" approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
 
Customer ReviewsSubmit your own review
 
To tell a friend about this book, you must Sign In First!