Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition Revised Edition Contributor(s): Herrick, Dennis F. (Author) |
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ISBN: 0826351638 ISBN-13: 9780826351630 Publisher: University of New Mexico Press
Binding Type: Paperback - See All Available Formats & Editions Published: August 2012 |
Additional Information |
BISAC Categories: - Language Arts & Disciplines | Journalism |
Dewey: 070.406 |
LCCN: 2012011843 |
Physical Information: 1.1" H x 5.9" W x 8.9" L (1.35 lbs) 416 pages |
Features: Bibliography, Illustrated, Index |
Descriptions, Reviews, Etc. |
Publisher Description: The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists. |
Contributor Bio(s): Herrick, Dennis F.: - Dennis F. Herrick has extensive media experience including ten years as a daily newspaper reporter, eight years as a congressional chief of staff, and twelve years as owner and publisher of a group of weekly newspapers. He taught at the University of Iowa and is an emeritus member of the journalism faculty at the University of New Mexico. |
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