Political Marketing in Canada Contributor(s): Marland, Alex (Editor) |
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ISBN: 0774822287 ISBN-13: 9780774822282 Publisher: University of British Columbia Press
Binding Type: Hardcover - See All Available Formats & Editions Published: January 2012 |
Additional Information |
BISAC Categories: - Political Science | Political Process - General |
Dewey: 324.730 |
Physical Information: 1.1" H x 6.3" W x 9.1" L (1.40 lbs) 320 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing - and its promises - in practice. |
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