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Hathaway Shirts: Their History, Design, & Advertising
Contributor(s): Congdon-Martin, Douglas (Author)

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ISBN: 0764306286     ISBN-13: 9780764306280
Publisher: Schiffer Publishing
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Binding Type: Paperback
Published: September 1998
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks

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Additional Information
BISAC Categories:
- Art
- Business & Economics | Industries - General
- Design | Textile & Costume
Dewey: 338
LCCN: 98086372
Series: Schiffer Book for Collectors
Physical Information: 0.6" H x 8.5" W x 10.9" L (1.75 lbs) 160 pages
Features: Bibliography, Illustrated
 
Descriptions, Reviews, Etc.
Publisher Description:
From its founding in 1837 Hathaway Shirts has been the bellweather for quality and style. Ironically for their 120 years or so they did little or no advertising to the general public, promoting their product mainly to the trade or through small newspaper ads or signage at the stores. Then on September 22, 1951, in the New Yorker magazine, an advertisement ran that changed all that. The eloquent Baron George Wrangell appeared handsomely dressed in a Hathaway shirt wearing an eyepatch, with the slogan The man in the Hathaway shirt. Rarely has a symbol become so identified with a product. This new book traces the history of the Hathaway Shirt, beginning with the early years and concentrating on the styles portrayed in nearly 50 years of advertising. Drawing upon company archives, it is a nearly complete chronology of the evolution of men's shirt fashions in the last half of the twentieth century. For designers this will be a valuable reference. For collectors of vintage clothing, there is the added aid of a guide to current prices. This colorful book is a wonderful addition to the library of fashion history.
 
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