Low Price Guarantee
We Take School POs
50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
Contributor(s): Berger, Arthur Asa (Author)

View larger image

ISBN: 0742541088     ISBN-13: 9780742541085
Publisher: Rowman & Littlefield Publishers
OUR PRICE: $42.00  

Binding Type: Paperback - See All Available Formats & Editions
Published: February 2006
Qty:

Annotation: In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, Levi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, otherness, and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.
Additional Information
BISAC Categories:
- Literary Criticism | Semiotics & Theory
Dewey: 302.23
LCCN: 2005031253
Physical Information: 0.53" H x 6.1" W x 9" L (0.72 lbs) 144 pages
Features: Bibliography, Glossary, Index, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, L vi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, "otherness," and nonverbal communication. Berger's clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

Contributor Bio(s): Berger, Arthur Asa: - Arthur Asa Berger is Professor Emeritus at San Francisco State University, where he taught for 38 years. He is the author of numerous books and articles on tourism, media, popular culture and everyday life. Among his books on tourism are Vietnam Tourism, Thailand Tourism, The Golden Triangle, Deconstructing Travel and Bali Tourism. He has lectured in more than a dozen countries and his books have been translated into nine languages.
 
Customer ReviewsSubmit your own review
 
To tell a friend about this book, you must Sign In First!