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Making Money, Making Music: History and Core Concepts
Contributor(s): Bruenger, David (Author)

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 ISBN: 0520292596     ISBN-13: 9780520292598
Publisher: University of California Press
OUR PRICE: $31.45  

Binding Type: Paperback - See All Available Formats & Editions
Published: September 2016
Qty:
Additional Information
BISAC Categories:
- Music | Business Aspects
- Music | History & Criticism - General
Dewey: 780.237
LCCN: 2016012899
Physical Information: 0.8" H x 6" W x 8.9" L (1.00 lbs) 304 pages
Features: Bibliography, Index, Price on Product
Review Citations: Choice 03/01/2017
 
Descriptions, Reviews, Etc.
Publisher Description:
Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.
 
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