| Fictions of Business: Insights on Management from Great Literature Contributor(s): Brawer, Robert a. (Author) |
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ISBN: 0471371688 ISBN-13: 9780471371687 Publisher: Wiley
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Paperback Published: February 2000 Annotation: "If Willy Loman had had a better boss, his career might not have ended as badly. book examines the human problems encountered in business in works as diverse as The Canterbury Tales by Geoffrey Chaucer and Glengarry Glen Ross by David Mamet." -Wall Street Journal "Reading Brawer's book is like taking a stimulating crash course in literature and management." - USA Today " wide-ranging interpretations make for stimulating and enjoyable reading." -Harvard Business Review "Brawer...weaves fascinating patterns of interpretation and illumination..." -Boston Book Review "Once in a blue moon, a CEO book comes forth that is written in sparkling fashion, goes far beyond the normal CEO thought patterns, and yet tells what it's like to be a CEO. One of these rare books is Fictions of Business....Read the book. You'll be glad you did." -Chief Executive "For those who prefer to take inspiration from the classics, Fictions of Business...will fit the bill." -Publishers Weekly |
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| Additional Information |
| BISAC Categories: - Business & Economics | Management - General |
| Dewey: 809.393 |
| LCCN: 98-34826 |
| Physical Information: 0.64" H x 5.14" W x 7.98" L (0.55 lbs) 256 pages |
| Features: Index, Table of Contents |
| Descriptions, Reviews, Etc. |
| Publisher Description: Jetzt neu als Broschurausgabe! Dieses einzigartige und provozierende Buch demonstriert, da gro e Romane und Theaterstücke eine reiche, bislang ungenutzte Quelle sind für Lösungsmöglichkeiten bei Geschäftsproblemen. Bob Brawer taucht tief ein in die Erzählungen von berühmten Schriftstellern wie Mark Twain, Joseph Conrad, Theodore Dreiser, Sinclair Lewis und Joseph Heller und fördert wichtige Lektionen zutage, die Manager rasch in ihre Arbeit einflie en lassen können. So gibt z.B. James Thurbers Spottdrossel Hinweise zur Lösung von Konflikten im Büro, und die Canterbury Tales enthalten Tipps, wie man das Vertrauen des Kunden gewinnt. Brawer findet wertvolle Schätze an Geschäftsweisheiten dort, wo es den meisten von uns gar nicht in den Sinn käme zu suchen. Eine ebenso unterhaltsame wie unverzichtbare Lektüre zu neuen Managementperspektiven und -ideen. |
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