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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
3 Edition
Contributor(s): Heinrichs, Jay

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ISBN: 0804189935     ISBN-13: 9780804189934
Publisher: Three Rivers Pr
Retail: $17.00OUR PRICE: $12.41  
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Binding Type: Paperback
Published: July 2017

Annotation: Newly revised and updated, a master class in the art of persuasion, as taught by such professors as Bart Simpson and Winston Churchill, teaches readers how to wield the weapons of persuasion the next time they really want to get their way. Original. A New York Times best-seller.
Additional Information
Library of Congress Subjects:
Persuasion (Rhetoric).
Debates and debating.
BISAC Categories:
- Language Arts & Disciplines | Speech
- Language Arts & Disciplines | Communication
- Business & Economics | Negotiating
Dewey: 303.3/42
LCCN: 2016059162
Academic/Grade Level: General Adult
Book type: Non-Fiction
Physical Information: 9.25" H x 6.10" W x 1.00" (1.50 lbs) 457 pages
Descriptions, Reviews, Etc.

Contributor Bio(s): JAY HEINRICHS spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students to NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech.com

Reviewed by Publishers Weekly Reviews (PW Reviews 2006 November #3)

Magazine executive Heinrichs is a clever, passionate and erudite advocate for rhetoric, the 3,000-year-old art of persuasion, and his user-friendly primer brims with anecdotes, historical and popular-culture references, sidebars, tips and definitions. Heinrichs describes, in "Control the Tense," Aristotle's favorite type of rhetoric, the deliberative, pragmatic argument that, rather than bogging down on past offenses, promises a future payoff, e.g., a victim of office backstabbing can refocus the issues on future choices: "How is blaming me going to help us get the next contract?" To illustrate "Control the mood," Heinrichs relates Daniel Webster's successful rhetorical flourish in a murder case: he narrated the horrific murder by following Cicero's dictum that when one argue emotionally, one should speak simply and show great self-control. Readers who want to terrify underlings into submission will learn from Heinrichs that speaking softly while letting your eyes betray cold fury does the trick handily. Thomas Jefferson illustrates Heinrichs's dictum "Gain the high ground"; keenly aware of an audience's common beliefs and values, Jefferson used a rhetorical commonplace (all people are created equal) to launch the Declaration of Independence. (Feb. 27)

[Page 51]. Copyright 2006 Reed Business Information.
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