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Understanding American Business Jargon: A Dictionary
Contributor(s): Folsom, W. Davis (Author)

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 ISBN: 0313334501     ISBN-13: 9780313334504
Publisher: Greenwood
OUR PRICE: $87.15  

Binding Type: Hardcover - See All Available Formats & Editions
Published: September 2005
Qty:

Annotation: Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From "AAA" to "Zombie Bonds," Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as "adhocracy," "Dilbert principle," "hyperlink," "traction," and "viral marketing." Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.
Additional Information
BISAC Categories:
- Business & Economics | Reference - General
- Business & Economics | Management - General
Dewey: 650.03
LCCN: 2005016817
Lexile Measure: 880(Not Available)
Physical Information: 1.27" H x 6.28" W x 9.54" L (1.53 lbs) 384 pages
Features: Bibliography, Ikids, Table of Contents
Review Citations: Booklist 01/01/2006 pg. 155
American Reference Bks Annual 01/01/2006 pg. 59
Rec Ref Bks for Small/Med Libr 01/01/2006 pg. 31
 
Descriptions, Reviews, Etc.
Publisher Description:

Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as adhocracy, Dilbert principle, hyperlink, traction, and viral marketing. Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.
 
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