The Reading Warehouse

It started with a simple question: How can we help them? It became an international movement called NEGU: Never Ever Give Up. When Jessica Joy Rees was diagnosed with an inoperable brain tumor at age 11, she chose to focus not on herself but on bringing joy and hope to other children suffering from cancer.

During the ten months she battled cancer, she and her family worked in the "Joy Factory" (originally their garage) making JoyJars(R)--packages filled with toys, games, and love for other kids with cancer. Jessie first handed them out personally at the hospital where she was being treated, but the effort blossomed quickly and there were soon thousands of JoyJars(R) being distributed across the United States and to over fifteen countries. Today, more than 100,000 kids have received JoyJars(R), and they continue shipping each week to kids in over 200 children's hospitals and 175 Ronald McDonald Houses.

Jessie lost her battle with cancer in January 2012, but her message lives on in the Jessie Rees Foundation, which has become a beacon of hope for families fighting pediatric cancer.

Join the movement at www.negu.org.

Erik Rees is the chairman of the Jessie Rees Foundation, better known as "Jessie's daddy" to the 500,000 social media fans he talks to weekly. Through Erik's leadership, Jessie's mission to encourage every kid fighting cancer to "Never Ever Give Up" is becoming a reality. He and his wife, Stacey, live in Orange County, California, with their children, Shaya and JT, and their four dogs.

Jenna Glatzer (www.jennaglatzer.com) is the author or ghostwriter of 20 books. Her recent work includes The Marilyn Monroe Treasures (Barnes & Noble/Metro Books), a bestseller for Barnes & Noble and released in five languages; My Stolen Son with Susan Markowitz (Berkley/Penguin), which is the true story behind the major motion picture Alpha Dog; Bullyproof Your Child for Life with Joel Haber, Ph.D. (Avery/Penguin); and the authorized biography Celine Dion: For Keeps (Andrews McMeel). She lives in New York with her daughter.