Elsevier's Dictionary of Advertising: In English, German, French and Russian Contributor(s): Manoilova, S. G. (Author), Konstantinova, D. H. (Author) |
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ISBN: 0444506918 ISBN-13: 9780444506917 Publisher: Elsevier Science
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Hardcover - See All Available Formats & Editions Published: September 2002 Annotation: The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message.
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Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Management - General - Business & Economics | Marketing - General |
Dewey: 659.103 |
LCCN: 2002029420 |
Physical Information: 1.08" H x 6.98" W x 9.62" L (2.61 lbs) 568 pages |
Features: Index |
Review Citations: American Reference Bks Annual 01/01/2003 pg. 107 |
Descriptions, Reviews, Etc. |
Publisher Description: The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message.
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