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Elsevier's Dictionary of Advertising: In English, German, French and Russian
Contributor(s): Manoilova, S. G. (Author), Konstantinova, D. H. (Author)

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ISBN: 0444506918     ISBN-13: 9780444506917
Publisher: Elsevier Science
Retail: $290.00OUR PRICE: $211.70  
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Binding Type: Hardcover - See All Available Formats & Editions
Published: September 2002
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Temporarily out of stock - Will ship within 2 to 5 weeks

Annotation: The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message.


To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography.


This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

Additional Information
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Management - General
- Business & Economics | Marketing - General
Dewey: 659.103
LCCN: 2002029420
Physical Information: 1.08" H x 6.98" W x 9.62" L (2.61 lbs) 568 pages
Features: Index
Review Citations: American Reference Bks Annual 01/01/2003 pg. 107
 
Descriptions, Reviews, Etc.
Publisher Description:
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message.


To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography.


This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

 
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