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Advertising Attack
Contributor(s): Hensley, Laura

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ISBN: 1410938425     ISBN-13: 9781410938428
Publisher: Heinemann/Raintree
OUR PRICE: $32.29  

Binding Type: Library
Published: September 2010
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Temporarily out of stock - Will ship within 2 to 5 weeks

Annotation: Presents a history of advertising and introduces the strategies, techniques, and tricks companies use to influence consumers.

Click for more in this series: Raintree Freestyle
Additional Information
Library of Congress Subjects:
Advertising.
Advertising campaigns.
Advertising.
Dewey: 659.1
LCCN: 2010003445
Lexile Measure: 1040
Academic/Grade Level: Grade 7-9, Age 12-14
Series: Raintree Freestyle
Book type: Juvenile Non-Fiction
Physical Information: 9.25" H x 6.75" W x 0.50" (0.70 lbs) 56 pages
Accelerated Reader Info
Quiz #: 137526
Reading Level: 7.6   Interest Level: Middle Grades   Point Value: 2.0
 
Descriptions, Reviews, Etc.

Reviewed by School Library Journal Reviews (SLJ Reviews 2011 February)

Gr 6–10—These books attempt to help teens navigate and understand the challenges of a 24-hour news cycle, nonstop advertising, and the expectations of social-networking sites demanding that they keep in touch. In the first book, print, TV, and Internet news are discussed and the future of newspapers is considered. However, the definition of "bias" doesn't support the definition in the glossary, and some illustrations are not supported by the accompanying text. In Advertising Attack, readers are guided through the variety of guises and the methods used to sell goods or services. Beginning with the earliest forms of market promotion and moving on to Internet ads, the strategies are analyzed. Readers are encouraged to be aware of these tactics. Social Networks explains the variety of communications technologies available on the Internet as well as the many pitfalls and responsibilities associated with their use. Common sense and safety when divulging personal information are stressed. A map of the world showing countries practicing Internet censorship shows the United States and Canada as being suspected of censorship without any data or information explaining the allegation. All three volumes have an emphasis on British organizations such as the BBC and media personalities. The intent of these books is to encourage critical thinking when confronted by the ceaseless barrage of information, solicitation, and chatter, and they open the door to further discussion.—Eva Elisabeth VonAncken, formerly at Trinity-Pawling School, Pawling, NY

[Page 125]. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
 
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