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Global Communication: Theories, Stakeholders and Trends Revised Edition
Contributor(s): McPhail, Thomas L. (Author)

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 ISBN: 1118622022     ISBN-13: 9781118622025
Publisher: Wiley-Blackwell
OUR PRICE: $68.88  

Binding Type: Paperback - See All Available Formats & Editions
Published: January 2014
* Out of Print *
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
Dewey: 302.2
LCCN: 2014015631
Physical Information: 0.64" H x 7.54" W x 9.75" L (1.29 lbs) 336 pages
Features: Bibliography, Index
 
Descriptions, Reviews, Etc.
Publisher Description:

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field.

  • A new edition of the most definitive text on multi-national communication and media conglomerates, each chapter updated with extensive new details
  • Covers the expanding area of global communication and describes major multimedia conglomerates, particularly in the USA, including the purchase of NBC-Universal by Comcast and Disney's expansion in China
  • Includes new information on the phone hacking scandal by News Corporation's employees in the UK
  • Explains the significant changes in the communication industry both in the US and elsewhere
  • Chronicles the continuing story of the development of Arab Media with new coverage on the Arab Spring
  • Offers an updated companion website with instructor's manual, test banks and student activities, available upon publication at www.wiley.com/go/mcphail
 
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