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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion REV UPD Edition
Contributor(s): Heinrichs, Jay

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ISBN: 0385347758     ISBN-13: 9780385347754
Publisher: Three Rivers Pr
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Binding Type: Paperback - See All Available Formats & Editions
Published: August 2013

Annotation: An introduction to the art of rhetoric explains how persuasion can profoundly influence personal and professional successes and reveals an array of techniques employed by such personalities as Aristotle and Winston Churchill.
Additional Information
Library of Congress Subjects:
Persuasion (Rhetoric)
Debates and debating.
BISAC Categories:
- Language Arts & Disciplines | Speech
- Language Arts & Disciplines | Communication
Dewey: 303.3
LCCN: 2014378537
Academic/Grade Level: General Adult
Book type: Non-Fiction
Physical Information: 9.25" H x 6.25" W x 1.00" (0.98 lbs) 408 pages
Descriptions, Reviews, Etc.

Contributor Bio(s): Y HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then hes taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.

Reviewed by Publishers Weekly Reviews (PW Reviews 2006 November #3)

Magazine executive Heinrichs is a clever, passionate and erudite advocate for rhetoric, the 3,000-year-old art of persuasion, and his user-friendly primer brims with anecdotes, historical and popular-culture references, sidebars, tips and definitions. Heinrichs describes, in "Control the Tense," Aristotle's favorite type of rhetoric, the deliberative, pragmatic argument that, rather than bogging down on past offenses, promises a future payoff, e.g., a victim of office backstabbing can refocus the issues on future choices: "How is blaming me going to help us get the next contract?" To illustrate "Control the mood," Heinrichs relates Daniel Webster's successful rhetorical flourish in a murder case: he narrated the horrific murder by following Cicero's dictum that when one argue emotionally, one should speak simply and show great self-control. Readers who want to terrify underlings into submission will learn from Heinrichs that speaking softly while letting your eyes betray cold fury does the trick handily. Thomas Jefferson illustrates Heinrichs's dictum "Gain the high ground"; keenly aware of an audience's common beliefs and values, Jefferson used a rhetorical commonplace (all people are created equal) to launch the Declaration of Independence. (Feb. 27)

[Page 51]. Copyright 2006 Reed Business Information.
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