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Relationship Marketing: Successful Strategies for the Age of the Customer
Contributor(s): McKenna, Regis (Author)

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ISBN: 0201622408     ISBN-13: 9780201622409
Publisher: Basic Books
OUR PRICE: $18.99  

Binding Type: Paperback - See All Available Formats & Editions
Published: May 1993
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Annotation: The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Business & Economics | Customer Relations
Dewey: 658.812
LCCN: 00000000
Lexile Measure: 1070(Not Available)
Physical Information: 0.57" H x 6.22" W x 9.3" L (0.80 lbs) 256 pages
Features: Price on Product
 
Descriptions, Reviews, Etc.
Publisher Description:
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.
 
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